A service centered on people, quality, style, and time. We give new value to what already exists, instead of creating more.
A service centered on people, quality, style, and time. We give new value to what already exists, instead of creating more.
During the pandemic, our co-founder Gaia rediscovered forgotten garments in her mother’s wardrobe. With the help of designer friends, she transformed them into new, unique pieces. From this experienced emerged not a traditional fashion house, but a transformation house.
We believe fashion should evolve with the person.
Rather than chasing trends or seasons, we value personal transformations.
Our name combines two ideas:
‘Menabò’, an Italian editorial term meaning an evolving draft, just like fashion for us
and ‘Boh’, expressing surprise and the wonder of transformation.
Our process isn’t linear, it’s emotional.
That ‘boh’ moment, when you open the box and see your newly reimagined item, is pure magic.
Rooted in Italian savoir‑faire, we blend sartorial skill with aesthetic flair.
A shared creative process: you bring a garment, co‑create with the designer, and together imagine its possibilities.
And it’s always surprising!
No two pieces are ever the same.
Each transformation reflects its own story, resulting in a one‑off, tailor‑made garment.
We breathe new life into existing garments, championing a future focused on quality, ethics, and identity instead of mass production.