07 maggio 2026
We are Menabòh and this is where we begin
Gaia Rialti
There is a dress in my mother's wardrobe that I have known my entire life.
I couldn't tell you the exact colour, not precisely. I couldn't describe the cut in technical terms. But I could tell you exactly how it hangs, the way the fabric moves when she opens the door, the specific weight of it on its hanger. I have seen it my whole life without ever really looking at it because it wasn't something you looked at. It was just part of her, the way a smell is hers.
At some point I started looking at it differently.
One day I looked at that dress and I understood something I hadn't been able to name before. That garment had lived, in a very literal, material one. It had been chosen, worn, kept. It carried the memory of a specific woman at a specific moment in her life: who she was when she wore it, what she felt, what that day held. It had absorbed all of that and kept it.
It was waiting to continue.
That distinction between replacing and continuing is the whole of what we do.
We live in a moment that has become very good at replacing things. You wear something a few times, it loses its appeal, you move on. The industry is built around that cycle. Even the conversation about sustainability, which I respect and follow, often operates within the same logic: consume less, but still consume.
Menabòh starts from somewhere different. It starts from the idea that some garments are not part of that cycle. They were never meant to be. They exist in a different register entirely closer to the way we think about photographs, or letters, or certain objects we carry from one home to the next without ever questioning why. These are the pieces people bring to us.
Not everyone comes with their mother's dress. Some come with a coat they have loved for years a coat that has been with them through different cities, different versions of themselves and that they can no longer wear as it is, but cannot imagine giving up. Some come with something inherited: a grandmother's jacket, a father's overcoat, pieces that arrived already carrying someone else's story and are not quite theirs yet, but feel too important to leave untouched in a wardrobe. Some come with something they bought with real intention a beautiful piece, chosen carefully, that somehow never found its moment.
What all these people have in common it's the feeling around it. A piece that matters, and nowhere to take it. Nowhere that truly understands that something can be deeply personal and ready for something new at the same time.
That is the gap Menabòh exists to fill.
What we do, concretely, is redesign garments that have already lived.
We work with the person who brings the piece to us, understanding what it means to them, what they want it to become, what needs to be preserved and what can change. Every piece we work on is one-of-one.
The transformation is made by hand, with the kind of attention that only makes sense when something already matters.
We redesign. The idea that an archive, personal, intimate, made of garments that have accumulated meaning over time is not a problem to be solved or a collection to be cleared. It is the starting point.
It's a dress in a wardrobe, it's the moment you look at something you've always known and understand, for the first time, what it is.
This is Menabòh. We are glad you are here.