FOUNDERS POV
Finally, a legitimate reason to keep everything
By Gaia Rialti
07 October 2026
I didn't write this summer. So much happened that writing felt impossible. There was too much of it, and I had no idea yet what shape it would take.
My daughter Deva was born in May, and then the summer happened around her: slow, full and completely unlike any summer I've had before. I was at the beach working on strategy with a laptop balanced on my knees while she slept next to me. I was building something while learning, entirely from scratch, how to be a mother. The two things didn't compete. They ran alongside each other, quietly, the way they have since the beginning.
I kept thinking I would write. I kept not writing. And at some point, I stopped feeling bad about it.
Then September arrived, and with it, the fashion weeks.
I watched the shows the way I always do: closely, with the specific attention of someone who cares both about what fashion says and what it doesn't say. What I kept noticing, collection after collection, was the same thing I've been noticing for years, just louder this time: more, new, next, again.
Hundreds of looks, thousands of pieces, an entire industry in motion. And somewhere underneath all of it, the same unresolved question most people carry every morning when they open their wardrobe: I have nothing to wear.
Not because they have nothing, but because nothing feels right. Because the things they own no longer fit who they are, or fit too well who they used to be. Because the gap between what's hanging there and what they actually want to put on their body has never been filled by buying something new. It gets filled by something else entirely.
That's what Menabòh does.
We take the things you already have, the pieces with a history, a memory, a weight no new garment could carry, and we redesign them into something you actually want to wear today. Because they deserve a second chapter.
I built this company from my mother's wardrobe, from the specific feeling of opening a closet full of beautiful, significant things and realizing there was nowhere to take them, no one who could hold the memory and move it forward at the same time.
That feeling doesn't belong only to me. I know this now more than I did when I started. I've heard it from the woman who sent us five dresses that belonged to her mother after she passed. From the entrepreneur who had eight pieces of haute couture she could no longer wear as the person she'd become. From the person who has kept a jacket for eleven years because it's the only thing in her wardrobe that has never let her down.
Everyone has something like this. Most people just don't know yet what to do with it.
This is why September feels different. I came back from a summer of becoming a mother with a clarity I didn't have before.
Deva has given me many things. One of them is this: the certainty that what we keep, what we hold onto, what we refuse to let go of, is not sentiment. It's instinct.
Finally, a legitimate reason to keep everything.